"We've spent a lot of time dreaming about a return to 'normalcy' but as we sat down and began reflecting on this year we realized there is no such thing as 'normal' and that's something worth celebrating," said Alex Bodman, VP, global executive creative director at Spotify, in a press statement. This year, the app is leveraging the uncertainty of a second pandemic year as the touching-off point for championing individuality in a data-driven way. Spotify is weaving a tighter narrative into its 2021 push around Wrapped, which has become a repeat success story in generating online chatter for the audio streaming platform around the holidays. The data-driven company tradition, which started in 2016, has proven to resonate with consumers eager to discuss their tastes with friends and followers while reflecting on the year.
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